It took me nearly 20 years to write my first book. I would start writing and maintain the momentum for a few days, only to get distracted and eventually push the project aside. It wasn’t that I wasn’t motivated or passionate about getting my book done; I just never seemed to find the time to make my writing a priority. There always seemed to be something else taking center stage, so the book writing got shoved to the sidelines. It wasn’t until I made my book writing a priority and set a mandatory writing schedule for myself that I finally became an author.
Publishing my first book changed my life for the better. It catapulted my income, opened countless doors, landed me five-figure speaking engagements and a six-figure traditional book deal, in addition to getting me regular gigs on TV and radio shows as an expert guest—ultimately providing me with even more credibility.
I believe that anyone who wants to write a book, feels passionate about a specific topic or has expertise worth sharing should publish, but few ever get past the initial planning phase. My advice: Don’t let another day go by while simply thinking about writing a book.
We are all so busy that finding time to write a book may seem like a herculean task but in reality, it just takes some prioritizing. To date, I’ve written seven books all while simultaneously running two companies and taking care of two young children. If I can do it, you can too!
If you’re reading this, no matter your current level of busyness you must be already contemplating writing a book. But let’s start with the basics: Is writing a book truly the best move for you?
I believe that, if you are: an entrepreneur who wants to grow your business; an employee who wants to take his or her career and salary to the next level; a stay-at-home mom who wants to enjoy passive income; or a leader in the community who wants to boost his or her credibility (both locally and nationally) or simply promote a cause, then becoming a published author is right for you.
For the entrepreneur…
Writing a book can be the necessary catalyst to grow your business, boost your revenues and give you the freedom of which you’ve only dreamt. Authoring a book—no matter how busy you may be—is something every entrepreneur should do (but very few do). Those authors who do follow through land in a league of their own, gaining even more influence and building more credibility.
A book can be the perfect sales and marketing tool for your business by gaining you more credibility, garnering more trust and catapulting your business to the top. The authority and prestige that accompany authoring a book can mark the difference between simply making ends meet and being profitable beyond your wildest dreams. A book is also the best possible brand builder. It can strengthen your company’s brand, your personal brand or both.
Authoring a book can help build trust in the eyes of potential customers. Once you write a book on a particular subject, you immediately receive a level of trustworthiness that would otherwise be difficult to forge.
A book can also answer questions that your potential clients might have and help you close a deal before even speaking to someone—saving time and effort for everyone involved. Better yet, a book can allow you to sell your services for a premium. While more and more companies compete on price, a published book gives you the ability to hold firm on your rate. People are more willing to pay a premium to work with the expert, as it’s naturally expected to pay more to work with the best.
For the executive…
If you work for someone or are an executive in a large company, becoming a published author can propel your career and salary, while making you an invaluable asset.
The Book Accelerator program will teach you how to write and publish a book in as short a period as 16 weeks, positively changing your life and finances in the process. You can become a sought-after speaker or someone frequently chosen to present at conferences and other industry events. All of this also makes you a valuable and more marketable asset at your current company, should you be strategizing toward a vertical move.
For the stay-at-home mom…
A book, if done correctly, can provide passive income for years. If you’re a stay-at-home mom with an area of expertise or a passion you want to share, writing a book can bring in additional family income.
Depending on the topic of your book, being a published author can also help you get back into the working world, should this be a future goal. I know many extremely intelligent and hard-working women who find it difficult to re-enter the job market after taking several years off to raise their children. Being a respected, published author can open doors that otherwise might be inaccessible.
For the community leader…
If you’re a leader in the community, sit on a nonprofit board of directors or have an important environmental or political message to share, a book can give you the clout to get things done and to get your cause noticed. A book that’s been properly written and promoted can build awareness or make fundraising easier.
Whether you’re a business owner wanting to double your revenues and profits, a seasoned executive who wants to catapult a career to the next level, a stay-at-home mom who wants to bring in passive income or a leader in the community who wants to bring awareness to a cause, publishing a book can make it happen.
A book can be the difference between simply doing well and becoming ultra successful!