Winning Nice - How to Succeed in Business and
Life Without Waging War by Dawna Stone Women face unique challenges in the workplace. Recently there has been a strong upsurge in advice that encourages women to be more "man-like". As greater numbers of women reach the higher echelons of business there's more pressure than ever to "fight like men" and embrace the 'business is war' model that men have long followed. Dawna Stone turns this thinking on its head, showing how women can succeed in tough, male-dominated industries by being professional, tactful and assertive but in a manner that avoids being tagged with the dreaded "B" word that is often used to describe businesswomen. Her advice is culled from her personal experience in a variety of industries and positions: investment banking, management consulting, publicly traded companies, entrepreneurial ventures and culminating with her victory on The Apprentice: Martha Stewart. Dawna Stone is one of the elite young businesswomen in the country. Founder and Publisher of the award-winning Her Sports magazine and winner of The Apprentice: Martha Stewart, Dawna's business savvy, cool professional demeanor and impressive accomplishments make her a role model for all women. Dawna is a unique woman - a successful athlete, executive, entrepreneur, and public speaker - who credits her incredible success to a simple formula - be nice and treat people with respect. She was spurred to write Winning Nice upon receiving hundreds of e-mails, phone calls and personal comments from those who watched her realize her dreams on national TV the same way she has from the beginning of her career: with a positive, respectful attitude that refuses to bow to the degrading practices of back-stabbing and egocentrics that have become common place amid not only reality show drama reels but in the modern world of business. Through her appearance on The Apprentice: Martha Stewart and the publication of her award-winning national women's sports and fitness magazine, Her Sports, Dawna has served as a role model and inspiration to thousands of women. Her refreshing, straight-forward approach and insights inspire and motivate women to be themselves while succeeding in business and in life. To make the experience as valuable as possible, Winning Nice is divided into three parts that allow the reader to build on what is learned in previous sections. In Build a Nice Foundation, Dawna discusses the benefits of winning nice and offers steps that allow the reader to build their interpersonal skills. The chapters are peppered with real-life anecdotes and actionable tips from Dawna's personal experiences as an investment banker, management consultant, division president, chief marketing officer and company founder. The next section, Playing Nice with Others, shows the reader how to apply these skills in their daily interactions with others - co-workers, competitors, family, and friends. This section shows the reader how to take the skills from the first section and apply them to real-life situations. Succeeding in business is directly related to how well one works with others and Dawna shows how to put a positive spin on the toughest situations. She demonstrates how to build an empowered team and how to both lead and follow. The final section, The True Power of Nice, outlines the long-term benefits of this approach to business and how the reader can reap almost exponential rewards as they progress through their business career. The true benefit of the Winning Nice philosophy is that the more a career progresses, the more potent the legacy of niceness becomes. Throughout the book it is clear that Dawna means business and she shows that being nice doesn't mean being weak or unable to get results. Winning Nice covers tough topics - firing employees, sexual harassment, and negative co-workers - while showing how Dawna's philosophy can be successfully employed in a multitude of situations. Dawna has had a fascinating career. At 33, before founding Her Sports, she was the Chief Marketing Officer for a $700-million publicly traded company, directing the marketing activities for over 68 locations nationwide. Dawna's other experience includes:
On The Apprentice: Martha Stewart, Dawna compiled the best overall record ever by an Apprentice finalist, boasting a higher win percentage than Donald Trump Apprentice winners Bill Rancic, Kelly Perdew, Kendra Todd and Randal Pinkett. She was universally recognized by her fellow competitors and viewers as the most professional and focused candidate. Dawna has appeared on numerous television and radio programs, including her popular monthly segment on Good Day Tampa Bay. She is also a well-known public speaker, addressing a broad range of topics from healthy living to female entrepreneurship to achieving business success. Dawna has also been published in Entrepreneur magazine and has been featured in Forbes, Businessweek.com, Folio, Florida Trend, TV Guide, CitiLife, Bliss, Industry Magazine and People. From entry level to executive, readers will be able to utilize Winning Nice as an on-going resource for personal development and the growth of their successful career. For women in leadership positions Winning Nice will not only continue to help further their careers but it will help teach them how to instill the Winning Nice philosophy throughout their organization. By embracing the lessons of Winning Nice, readers will enjoy greater business success with a greater sense of happiness and personal satisfaction. For more information contact: Sharlene Martin 17328 Ventura Boulevard Suite 138 Encino, CA 91316 Phone: 818-595-1130 Fax: 818-715-0418 E-Mail: Sharlene@martinliterarymanagement.com |